Monday, February 22, 2010

The Step-By-Step Guide to Connect Google Buzz to Twitter

Google Buzz is quickly becoming a staple for early adopters. Since its release, many conversations have taken place within the walls of Buzz. Personally, I have been trying to figure out how I plan to use it in relation to all of the other social networking sites I use.

From the very beginning, I knew that I could bring Twitter, Google Reader, and my blog into Buzz, but not sure how to send stuff out. Thanks to Hanna Wiszniewska and Svartling, I have figured out how to share my Buzz posts with my Twitter friends. In this article, I will explain how I did it.

Sunday, February 21, 2010

What Are Top Blogger's Secret to Controlling the Click?

Image via Sydolta
A few days ago, a friend introduced me to a business opportunity that totally opened my eyes. The technology and practice are not new. However, there was something she said that blew me away.

In this article, I would like to explore the click power and reveal a secret of top bloggers.

What Is The Click Power?
One of the first things my friend said to me was that nearly everything she does online produces a financial return. "Sure" I thought to myself. There are thousands of multi-level marketing companies out there and I'm just waiting to hear a familiar name or product.

To my surprise, her business was not something I expected. The more she spoke, the more intrigued I became.

Friday, February 19, 2010

Do You Engage With Your Readers, Fans, and Followers Or Not?

Image via Linda Cronin
Over the past couple of days, I have begun to question the value of responding to comments made by readers, followers, and fans. In this article, I would like to share my observations of what I see others doing and explore the effectiveness of the common practice.

Google Buzz, like Friendfeed and Facebook, seem to promote active discussions between one another. The initial post can ask a question, share a link, or just offer a simple thought and the conversation takes off.

I have also noticed, and I may be way off base here, that many of the "popular" bloggers and online celebrities do not appear to engage that often.

Thursday, February 18, 2010

Get Real-Time Updates and Mentions Via Email Using NCCU's Eagle Status

North Carolina Central University
Earlier this week, North Carolina Central University updated its internal microblogging tool, Eagle Status, to include reply and e-mail notifications.

Initially, the status update tool was intended to give both employees and students the ability to notify the campus of what they were doing at the moment. The inspiration for the tool came out of the Human Resources office where they hung a wooden board with updates on employee's status. A common use was to state an employee was at lunch, out of the office, or in a meeting.


Similar to Facebook, status updates decorated user profile pages in the employee directory. This way other users, when searching for phone numbers and e-mail addresses, would know whether or not someone was busy or free.

The idea was a good one but, like so many other ideas, things changed. When the students found out about the tool, they used it to share their thoughts, ask questions, and help other students.

One of the busiest times for the Eagle Status was during our big snow storm last year. Students and employees a like were inquiring about the status of the university and its decision to remain closed.

From an administrative position, the tool is a candid shot into the mood and thoughts of the campus community. Decision-makers can keep an eye on issues, in real time, and take proactive steps to correct them before they get out of hand.

Most recently, Web Services decided to update the tool to include a reply feature that encourages greater interaction. Remember, Eagle Status was not meant to hold discussions, but rather post updates on what the campus was doing. However, after a number of requests and a close eye on the statistics, the team decided to  engage more participants with a reply that e-mails @mentions.

The hope is that through a notification system, more users will make return visits to the NCCU portal, myEOL, and respond to comments and questions in the Eagle Status.


Click image to view
Additional upgrades include an @username button that shows all user mentions. This means that when clicked, I will see a list of comments directed at me or involving me. As a result, I can reply to comments or questions immediately. For users with e-mails attached to mobile phones, messages are available in ones in-box. While replying from an e-mail is not yet available, the team has this idea in the backlog.

At the time of this article, the Eagle Status has nearly 11,000 updates. The team anticipates the number to grow quickly as as the new features are shared amongst the university members. The service, which is available to all internal myEOL users, will soon be rolled out to include alumni and prospective students.

Discussion
I would love to hear your thoughts on the idea of an internal microblogging tool within a university community. For those institutions already doing something similar, how has it worked out for you? Any ideas you would like to share? Let's talk about these questions in the comment section below.

Related Articles

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Tuesday, February 16, 2010

Work Smarter With Push/Pull Exercises

Arnold Schwarzenegger
Last night, after a very productive chest workout, I decided it was time to consider adjusting my six-day split routine into a three-day split. More specifically, I am interested in the push/pull concept.

You may recall the article, "The Plan For A Better Body" where I outlined my workout routine for the week. In short, my plan was to work on a different body part each night.

So far, everything is going good. I am losing fat, increasing strength, and maintaining as much muscles as I can.

During last nights chest exercise, I felt this incredibly swollen feeling in my triceps. While not exactly a new phenomenon, I just realized how pumped that particular muscle gets when I work on my pectoral muscles.

It was at that moment that I remembered what Kevin Levrone does in his workouts. He explained that he practices the push/pull method because related muscles are already warmed up and full of blood. He was right.

Throughout the night and into this morning, I have pondered on the potential response my body would have if I increased the intensity of my routine to include only push muscles one night and pull muscles the next night.

What Are Push/Pull Muscles?
Push/pull muscles is one way to describe the muscles used in a particular push/pull motion. Think about the bench press. In this exercise, one would lie on a flat bench and push the barbell away from the body.

An example of a pulling exercise would include the bent-over row. For this move, one bends over with slightly bent knees. Take a barbell from the floor and pull it into the lower stomach.

So, as you can see, push muscles include the chest, shoulders, and triceps. Pull muscles involve biceps and back.

You may wonder about the legs. Where do they fit?

Well, legs are another beast in itself. I'm sure there are those that may work upper and lower on the same day, but for this article we will keep them on yet another day.

The Plan
Starting Monday, I am going to adjust my plan to focus on grouping my push muscles, pull muscles, and legs. See below for details.



Monday (Chest/Shoulders/Triceps)
  • Barbell Bench Press
  • Decline Barbell Bench Press
  • Incline Barbell Bench Press
  • Arnold Press
  • Side Raises
  • Tricep Extensions
  • Pulldowns
Wednesday (Back/Biceps)
  • Wide-grip Lat Pulldown
  • Barbell Row
  • Upright Row   
  • Stiff-legged Deadlift
  • Barbell Curls
  • Concentration Curls 
Friday (Legs/Abs)
  • Squats
  • Angled Leg Press
  • Lying Leg Curl
  • Seated Calf Raises
  • Standing Calf Raises
  • Roman Chair Sit-Ups
  • Hanging Leg Raises
Note: On the 2nd and 4th days, I will do 45-60 minutes of cardio.

Discussion
Are you currently using a push/pull routine? If so, what are your thoughts? For those not yet involved, do you have any particular questions about this method? Let's talk about this in the comment section below.

Related Articles

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Monday, February 15, 2010

Do This One Thing And Increase Pageviews Immediately

Photo by ALopez
A few days ago, I made a very minor change to my blog. It may be so small that many will never even know it was done.

After reviewing the web analytics, I have seen an immediate return on how visitors use my site. Not sure what the official name is, but we'll call it "Related Articles."

You probably see it on the bottom of many blog posts. It is a bulleted list of articles you may find interesting. Do you know what I'm talking about?

If you are a regular reader of my blog, then you may be familiar with the rating system I had in place. Thanks to Outbrain, I was able to provide recommendations along side the stars. Unfortunately, I saw very few people explore the site past the one article they came to read. The most popular action, outside of leaving, was a quick check of my "About Me" page.

How might I entice readers to increase the depth of pageviews? The answer became clear after a hand full of e-mails and comments were left about an article I wrote on CampusEAI. I recognize that there is very little out there on the subject, so I welcome the questions. However, there are many answers in another blog post. To date, I've written about CampusEAI three times, but most users wouldn't know that.

Even with Outbrain, users were unaware that I wrote more on the subject. So, it was then that I decided to add a "Related Articles" link to the bottom of each story. This way, I can manually decide which entries are in fact related to one another.

Making this minor change helped to increase pageviews while also decreasing bounce rates. Each time a user reads an article on the site or within their RSS reader, they will have an option to read both newer updates or receive historical context. Either way, articles are not limited by what search engines decide to show. If readers like the content, I will always have more to show.

Action Plan
With over a hundred posts, how will I execute the roll out of Related Articles? My first step will be to connect the most obvious stories together. In this case, I will take all three stories on CampusEAI and connect them.

Another option is to use Google Analytics. Reviewing the popularity of my old stories, I can continue the campaign by updating pages with a lot of eyes.

Finally, once the obvious posts are in sync, I will then start to connect newly created articles with older stories. In time, I will have all posts connected into a cohesive web of interrelated information.

Discussion
What do you think? Does this make sense? Are you already practicing this? If so, have you found a better tool to make this more dynamic? Maybe include a mixture of hand picked stories along side computer generated ones? What other ways might I increase pageviews and cohesion between older stories. Let's talk about the story in the comment section below.

Related Articles


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Sunday, February 14, 2010

I Joined The Great Unfollow Movement

Photo by Shardox
Yesterday, after writing Deeper Engagement, More Value, and Less Noise In Social Media, I made the decision to unfollow around 3,400 accounts on Twitter and another couple hundred in Google Reader. At first, it was a little hard to do, but before long I was able to clear around 400 per hour.

What made it difficult for me was the fear that I would lose value. Would I still be able to get the latest news? Would everyone unfollow me because I unfollowed them first?

What made it easier to unfollow accounts was the realization that by automating a follow policy, I followed a number of accounts that I would never follow had I been the one pressing the button. While I'm sure Twitter saved me some work by removing spammy accounts, there were still a large group of them.

In addition to bots and spammy accounts, I am aware that I unfollowed a number of good and interesting people. If you were one of those people, please understand that it was not personal. I just needed to regain control over my stream.

With that written, the realization that I am disconnecting from the majority of those who follow me caused me to ask the question. Why did they follow me to begin with? Below are a few reasons I came up with:


  • Increased Follower Count - Some users may have followed knowing that by following me they would get a matching follow in return. As a result, they increased their follower count.

  • News Source - Other users may have followed me because of my habit to share interesting news stories and related links.

  • Real Connection - The last group of users may have followed me because they sought to build or maintain a connection. This group includes friends, family, colleagues, and people I may have met online or in person. 
Two of the three groups were easy to manage. Those seeking increased follower numbers could care less that I unfollowed them and would probably unfollow me as a result. Those following me for the latest news will still  have their needs met, assuming they continue to follow.

The last group, those seeking a real connection, were harder to spot. I made a point to continue following those individuals that interacted with me on a regular basis. They may be readers of the blog, retweeters, or just regular engaging connections. Some of them I know really well and others not so much, but I felt compelled to maintain a connection with them.

It is possible that I unfollowed someone who meets the aforementioned criteria, but that can be easily remedied. Even as recent as this morning, I am still fine tuning my following list.

In the few short hours since my great unfollow campaign, I find it much easier to stay on top of things. My Google Reader feeds and Twitter streams are once again manageable and it feels great.

Discussion
If you have recently changed your follow policy or thinking about doing something similar, I am interested in reading your thoughts. How does it feel? What are your motivations? Let's talk about it in the comment section below.
Twitter: To Follow Or Not To Follow, That Is the Question

Related Articles



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Saturday, February 13, 2010

Deeper Engagement, More Value, and Less Noise In Social Media

With the release of Google Buzz earlier this week, many of the early adopters and technology fans were out exploring its features. It didn't take long before reports circled the Internet about the pros and cons of Buzz,  comparisons between Buzz and Friendfeed, and the likelihood that Buzz will be a Facebook or Twitter killer. For me, Google Buzz invites me to revisit my follow practices within social networks.

In August 2009, I wrote an article entitled, Twitter: To Follow Or Not To Follow, That Is the Question, where I questioned Robert Scoble's great Twitter unfollow campaign.

What Is The Problem?
As a result of the question and subsequent responses, I decided to continue following those that followed me first. As a result, my follower numbers continued to grow but so did my following count. Quickly, my Twitter stream became practically useless. Had it not been for Tweetdeck, I would have missed so many things my friends were saying.

In October of 2009, Twitter released its lists feature and it could not have come at a better time. Quickly, I made a private favorite list, which silenced much of the noise now plaguing my Twitter stream. Later, UberTwitter jumped on board and supported Twitter lists, which made it easier to stay connected both at home and on the road.

As of February 13, 2010, I am beginning to question my decision. With Google Buzz there are no filters set up to control what I see in my stream. This makes it hard to see my friends and colleagues, which means I am not interacting with my core base.

In Google Reader, I cannot even begin to keep up with all of the people who share stuff. On a daily basis, I'm just marking all shares as read.

In Twitter, I'm following thousands of people, but only watching 133 closely. Sometimes, even those 133 people keep me busy.

In Facebook, I follow nearly 1,200 friends, but only watch around 50 in Tweetdeck.

Outside of watching, I do my best to respond to comments and @mentions received on any social networking site. At some point, the number of social interactions becomes too much.

Trying to be fair and watch what others are saying in addition to composing my own thoughts to share feels like a full-time job. I don't like the idea of writing more and listening less, but I bring more value using my time effectively. This means reading more journal articles, blogs, and substantial reports. It also means following substantially fewer people.

The trade off, as I see it today, is a deeper engagement with those who I interact with regularly in exchange for a further reach. If I were to stop following people on Twitter, Facebook, and Google Reader/Buzz, I am sure to lose a considerable number of connections. While unfortunate, I feel like I would regain the use of Twitter, Facebook, Google Reader, and Buzz.

What About Lists/Groups?
Don't get me wrong, I find lists and groups helpful, but users hidden in lists are out of sight and out of mind. It's like folders in my e-mail account. If I remove an e-mail message from the inbox in order to place within a folder, I'll never remember to check the folder. After a while, messages just pile up and become old noise.

To remedy this, any e-mail that requires action finds a place on my calendar. At this point, I can put the message in my archive folder and forget about it until it arrives on my daily agenda.

Proposed Action Plan
The way I feel now, my plan is to simply follow those people I interact with regularly and news sources that provide relevant information. I will do my best to respond to every comment and @mention, but need to focus on reading and producing good content via my blog.

Discussion
I would love to read your feedback on this situation. What experiences, successes, regrets, disappointments,or tips do you have? I want to be sure I'm doing the right thing and not just reacting. Let's talk about it in the comment section below.

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Friday, February 12, 2010

How To Share And Connect Sites On Google Buzz

Google Buzz is definitely taking off. In a matter of days, Google reports Buzz has seen tens of millions of users, over 9 million posts and comments, and over 200 posts per minute via mobile phones world wide.

With all of this interest and activity surrounding Buzz, you may be wondering how you can get in on the action. If this is you or you are just interested in the latest technology, this entry may be for you.

How Do I Share On Buzz?
Writing Text Messages
The simplest way to begin with Buzz is to use the update box (see image below). By typing in a message, you can tell your friends what you are thinking and doing. Unlike Twitter, there is no 140 character limit that you have to be concerned with. You can write what's on your mind and go.




Adding Links and Images
Another common thing you may want to do is share links, video, or images with friends. Google Buzz makes this very simple to do. In the image below, you can see that I started a new post with some text. If you are used to Facebook or Twitter updates, this is very similar.

Once you start typing your message, additional options will appear. You can attach a link, which is what I am doing below, or you can add photos. In either case, it is as simple as typing in your favorite link URL or selecting images from your computer.




Once you finish writing your message and attaching links, images, or video. Click the "Post" button. Do note that you also have the option to share with the entire world (Public) or only with a select individuals or groups (Private).

How Do I Automate My Posts?
Social media is not limited to just Buzz. You may be active on a number of other sites like: Twitter, Friendfeed, Google Reader, Posterous, Blogger, Flickr, Picasa, and more.

One of the beautiful things about Google Buzz is that you can connect these other services to automatically post to your Buzz stream when updated. As an example, I might want to share something I read in Google Reader. Once you hit the share button in Google Reader, Buzz will get notified of the shared item and post it in your Buzz stream. What your friends will see is a new post, from you, with information from the article. Pretty cool, huh?

To add these sites, do the following:
Click on the link shown below.




Once the window loads, you will see the image below.





Edit Existing Site
At the top, you will see a list of sites that are already connected. To edit your connection, click on the "Edit" button.

Add New Site
To add a new site, click on the "Add" button. At that time, you can decide whether the site will be shown to everyone (Public) or to individuals or groups (Private). For me, I am sharing with everyone.

With these few easy steps, you should be up and sharing within minutes. Once you get connected, follow me and let me know what you're sharing.


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Wednesday, February 10, 2010

My Initial Thoughts On Google Buzz

Google just turned on the Buzz feature within my Gmail account and I am trying to organize my thoughts surrounding it.

At first glance, I notice my stream has a lot of activity. It appears that Buzz pulls my Google friends' updates from sites like Twitter, Google Reader, Flickr, Posterous, and Friendfeed. The automatically refreshing stream feels a lot like Friendfeed, which is a good thing.

First Thought
My first cohesive thought regarding Google Buzz is the need for control. Similar to Friendfeed, Facebook, and Twitter, I would like to put people into groups to help control the amount of noise I am forced to see. Yes, there is a filter search, which allows me to take the overall stream of updates and search for key words and users, but it's not enough.

At the same time, I'm wondering if my experience with other social networking sites has clouded my judgement. Should I use Buzz like I use Friendfeed, Facebook, or Twitter? If not, how should I use it?

Kids In A Toy Store
For many of us who have jumped on Google Buzz today, it feels an awful lot like our days with Google Wave and Reader. We are all just kids in a big toy store without instructions telling us how to play.

I see many of the well-known technology gurus exploring and sharing their views with followers. Some of which have connections within Google, but not sure how much they already know.

The most exciting part of new technology is the race to share what we learn about it. With Google Wave, it was keyboard shortcuts and then it was sharing waves with the public. Each new layer we pulled away, the more we understood about its inner workings.

Within days, we should start to hear about feature hacks and official updates; each designed to engage more users and increase an already popular tool into stardom.

Will It Be A Star? 
It is too early to tell if Buzz is going to find success or failure. Early reports are mixed. We have some, like Robert Scoble, who seem to recognize immense value. Then, there are others, like me, who have yet to understand how Buzz fits into the social network.

Similar to Facebook and Friendfeed, Buzz appears to promote discussion amongst friends and colleagues. With each post, users can write text, add pictures, video, or share links. Followers, in return, can comment, like, or e-mail the post.

Discussion
As of now, I am not sure what to make of Google Buzz. I like it for its newness and similarities to Friendfeed, but secretly wondering if I'm using it effectively. Is there something there that I'm not seeing? How are the Google teams using it? How are you using it? Let's talk about it in the comment section below. If you're on Google Buzz, let's explore it together in a Buzz post.

If you like what you've read, take this opportunity to subscribe to my RSS Feed and Newsletter.  However, don't forget to connect with me on Twitter, Facebook, LinkedIn, Google Reader, or Friendfeed.

Monday, February 8, 2010

Learn How To Increase Your Readers, Followers, Fans, and Buyers

On Saturday, I attended the AnalyticsCamp unconference at the University of North Carolina at Chapel Hill. The event ran from 8:30 am until 5:00 pm and it was full of outstanding information and extremely talented individuals. The focus was on analytics in web, social media, e-mail, marketing, text, and business intelligence (BI).

I know, I know, I know, you're thinking why would this interest me, right? Well, if you have a blog, web site, newsletter, online business, or brick and mortar store, using the information at your disposal can help you attract new customers, keep the readers you already have, and increase overall spending on your product. Are you interested yet?

If gaining more fans on Facebook and keeping your blog readers happy is of interest to you, let me tell you that this weekend helped me appreciate, more than I did already, the value of analytic information.

The sessions I attended were entitled, Comparing Analytic Tools, Social Media Intelligence, Location Based Applications and Measuring Check-ins, and Successful Dashboards. All of those were were wonderful, but the most memorable of them all was on Behavioral Analytics.

If you have never heard of behavioral analytics or just do not know where to start with implementing it your world, I have to tell you now is such a good time to jump in feet first.

What is Behavioral Analytics
Not to go too deep, Behavioral Analytics is a focused view at the behavior of your fans, readers, followers, customers, and visitors. Why do they click on certain links, download documents, subscribe to your newsletter, follow you, or buy your product? The answer often lies in behavioral patterns that can be looked at and used to drive action that helps to solve your business problems.

I do not have enough time or space to give you all the details, but trust me when I say the information I received in the 60 minute session was enough to change the way I look at my data. I believe it can do the same for you.

Receive A Free Gift
For the next six days, I am going to giveaway two free copies of Jennifer LeClaire and Jason Rushin's book, "Behavioral Analytics for Dummies." This easy to read how-to book will teach you to:



  • Turn customer data into action
  • Find profits in customer patterns
  • Apply behavioral insights today  
I really enjoyed the book and think you will too. To enter the drawing, subscribe to the Damond Nollan Connection Newsletter. Winners will be randomly selected twice daily and mailed a free copy of the book. I am very excited about giving these gifts away and do this out of my appreciation for your continued support.

If you haven't subscribed yet, Click Here to enter drawing for my free gift. 

If you like what you've read, take this opportunity to subscribe to my RSS Feed and Newsletter.  However, don't forget to connect with me on Twitter, Facebook, LinkedIn, Google Reader, or Friendfeed.

Interact With Twitter Friends Using Just Your E-Mail

This past Friday, I met a young man by the name of Anil Chawla. Both he and his wife, Varsha Chawla, helped host a meet-up for the AnalyticsCamp unconference scheduled for the following Saturday. Within moments of exchanging introductions, Anil handed over his business card.

Before I had an opportunity to review his information, Anil spoke about his Twitter application called TweetyMail. In a few short words, I understood this tool allowed users to interact with Twitter from within e-mail. The more I listened, the more I liked it.

For me, the immediate appeal was in receiving @mentions from Twitter. Currently, Twitter only e-mails direct messages (DM). With TweetyMail, anytime a user types @damondnollan, I will get an e-mail displaying the message. That is VERY cool!

Another function that stood out is the follow feature. By typing "follow@tweetymail.com" in the TO: section of an e-mail and a person's Twitter username in the subject, I can start following people on Twitter with a simple e-mail message. 


Following people through e-mail can come in handy. Think about the ease of use when at a conference or social gathering. With TweetyMail, I can follow people on Twitter in less time than it takes to create a new contact in a cellphone.

Both the follow and @mention functions make using Twitter from a handheld device so much easier. Before TweetyMail, I would have had to open UberTwitter on the Blackberry and wait for the pages to load. Sometimes, it took so long to load that I just gave up waiting, with the promise to check Twitter when I returned to my desk.

TweetyMail can do so much more than just follow and report @mentions. According to the web site, users can tweet text, images, and links, get the latest tweets from your friends, send a direct message, block users, stop following users, and receive alerts based on search terms.

Overall, I am very impressed with Anil and his TweetyMail. From what I understand, the project is 9 months in the making and he has about 1,400+ registered users to date.

If you're tired of using a slow third-party application to interact with Twitter, give TweetyMail a try.

If you like what you've read, take this opportunity to subscribe to my RSS Feed and Newsletter.  However, don't forget to connect with me on Twitter, Facebook, LinkedIn, Google Reader, or Friendfeed.

Sunday, February 7, 2010

How to Overcome a Rut and Get Something Done

For the past week, I have been trying to get a single article out of my head and on to the computer screen.

What started off a simple idea, later morphed into another topic. The second topic, after brainstorming, changed into a third topic.

Here I sit, one week later, with nothing posted. Do I have ideas? Sure, I've written plenty of ideas down, but none of them has made it past my own fingers.

The situation had become so frustrating that I eventually stopped trying to finish the article.

Instead, I decided to write about my inability to just get stuff done. Have you ever felt like that?

As a manager, I have watched my own team struggle with finishing projects. The solution, as I saw it, was to ignore the urge to develop something huge and just finish. More specifically, I encouraged them to simplify the task and get it done. Instead of trying to develop multiple functions in a web application, complete just one.

Having something is better than nothing. Completed work has a positive effect on the mind; it creates momentum. Momentum breeds excitement and motivation to finish something else.

So, if you are in a rut, like I have been this past week, remember to take a step back and finish a simple task. Don't worry about cleaning the entire room, just make the bed. If you can't seem to write a single page of dissertation work, work on finishing just one paragraph.

Remember, life is a game of inches. When you add up all those inches, it can be the difference between winning and losing. ~ Al Pacino in Any Given Sunday

Image via Tjflex2

Damond L. Nollan, M.B.A.

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