Monday, May 10, 2010

Facebook Plans to Enter the Location-Based Game

Facebook plans to release a location-based status update option later this month. The first marketer on deck is McDonald's.

According to Advertising Age, "McDonald's, through digital agency Tribal DDB, Chicago, is building an app with Facebook [that] would allow users to check in at one of its restaurants and have a featured product appear in the post, such as an Angus Quarter Pounder."

What about Foursquare, Gowalla, and Brightkite? With over 400 million users, Facebook could put a serious dent in the future of other location-based services.

Additionally, what about privacy issues? Facebook is already at odds with users who wish to keep their private items private. Can users trust that Facebook will protect their private check-ins at businesses and other hot spots?

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Damond L. Nollan, M.B.A.

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