Wednesday, September 21, 2011

Pandora Launches New Design And Gives Unlimited Listening

Pandora, the Internet Radio service, announced on their blog a number of new features, which include Simplified Station Creation, Discovery of Music with Friends, Improved Control, and Unlimited Listening.
Simplified Station Creation - Enhanced auto-complete choices and personalized suggestions make creating new stations and discovering new music or comedy more intuitive and personal.
Discovery of Music with Friends - Enhanced listener profiles and a new music feed offer a centralized place to find, like and comment on what friends and like-minded listeners are discovering and enjoying on Pandora. The music feed will roll out slowly over the course of the coming days. In addition to the prominent new "share" button, stations now have their own URLs, making it super easy for listeners to share favorite stations via Twitter, Facebook, or email. 
Improved Control - Prominent and ubiquitous access to familiar player control buttons including Play, Pause, Thumbs-Up and Thumbs-Down icons helps listeners to easily personalize their music and comedy stations. A new shuffle feature also allows listeners to shuffle any collection of stations to add variety to their listening experience.
Enhanced Artist Information - An option to learn more about the music, find lyrics, read artists' biographies and expand the album art size.
Unlimited listening - We've removed the 40 hours listening cap - you can now listen as much as you want for free.
It has been a while since I've last used Pandora, but some of these changes, like unlimited listening, may cause me to think twice about my decision. One question that I have concerns the mobile application. Does the unlimited listening extend to mobile?

Have you had an opportunity to view the new site? What do you think? Let me know in the comment section below.


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Damond L. Nollan, M.B.A.

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