Wednesday, October 5, 2011

Google Analytics Let's Me See The World In Real-Time

Last week, I first wrote about Google's real-time analytics. After requesting beta access, I patiently waited for the feature to show up on my dashboard.

Earlier this morning, Google finally let me see the goodness that is real-time analytics. Thank you, Google!

As you can see from the image above, I can view the number of people currently viewing my site. In addition, I can see top referrals, top active pages, top key words, and top locations.

When I click on a link, as in top active pages, I am provided specific information about that page. For an example, I clicked on a blog article and it tells me that I was referred by and how many others are also visiting this page.

First Impression
My first impression of the real-time feature is a good one. I like that it updates automatically. For the first day, I simply left the dashboard open on my second monitor. As visitors came and went, I was able to follow the traffic.

If nothing else, Google Analytics in real-time helped me feel more connected. It also helps me better understand what my visitors do on the site and ultimately provides me with the information to make the site better.

What Would I Change?
At this point, the new feature is wonderful. However, I do have one request. It would be great if I could follow a single visitor through out the site. From the moment they enter the site, I'd like to see where they go in real-time. How does this one visitor navigate the site? How long does he stay on a particular page? Where does he leave the site?

I understand that all of this is possible with the current Google Analytics, but it does not allow me to follow a single user.

Overall, I am pleased with the product and applaud the Google Team for making this a reality.

Want Access?
If you would like to receive beta access to Google Analytics in real-time, follow this link.

If you are using the new feature, let me know what you think in the comment section below.

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Damond L. Nollan, M.B.A.

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