I know, I know, I know, you're thinking why would this interest me, right? Well, if you have a blog, web site, newsletter, online business, or brick and mortar store, using the information at your disposal can help you attract new customers, keep the readers you already have, and increase overall spending on your product. Are you interested yet?
If gaining more fans on Facebook and keeping your blog readers happy is of interest to you, let me tell you that this weekend helped me appreciate, more than I did already, the value of analytic information.
The sessions I attended were entitled, Comparing Analytic Tools, Social Media Intelligence, Location Based Applications and Measuring Check-ins, and Successful Dashboards. All of those were were wonderful, but the most memorable of them all was on Behavioral Analytics.
If you have never heard of behavioral analytics or just do not know where to start with implementing it your world, I have to tell you now is such a good time to jump in feet first.
What is Behavioral Analytics
Not to go too deep, Behavioral Analytics is a focused view at the behavior of your fans, readers, followers, customers, and visitors. Why do they click on certain links, download documents, subscribe to your newsletter, follow you, or buy your product? The answer often lies in behavioral patterns that can be looked at and used to drive action that helps to solve your business problems.
I do not have enough time or space to give you all the details, but trust me when I say the information I received in the 60 minute session was enough to change the way I look at my data. I believe it can do the same for you.
Receive A Free Gift
For the next six days, I am going to giveaway two free copies of Jennifer LeClaire and Jason Rushin's book, "Behavioral Analytics for Dummies." This easy to read how-to book will teach you to:
- Turn customer data into action
- Find profits in customer patterns
- Apply behavioral insights today
I really enjoyed the book and think you will too. To enter the drawing, subscribe to the Damond Nollan Connection Newsletter. Winners will be randomly selected twice daily and mailed a free copy of the book. I am very excited about giving these gifts away and do this out of my appreciation for your continued support.
If you haven't subscribed yet, Click Here to enter drawing for my free gift.
If you like what you've read, take this opportunity to subscribe to my RSS Feed and Newsletter. However, don't forget to connect with me on Twitter, Facebook, LinkedIn, Google Reader, or Friendfeed.