Saturday, May 15, 2010

Why We Started Room 3026 Live

For months, my team of talented web developers and I have played with the idea of doing a radio show. On nearly a daily basis, we find interesting topics of discussion that could go on for hours. Fortunately, we have jobs to do and many of those topics are forgotten or squelched.

As a result of this resurfacing idea, we all decided to just do it. Yep, let's start an online radio show.

The first day started off as a test, but after 10-minutes of tweeking the system, we got into the groove.

The rush of being "On Air" and having fun sharing our internal dialog seemed like a match made in heaven.

It didn't take long before Michael Render, Derek Brinson, and Darin Tyler (the team) jumped on the line and shared their own viewpoints. Next thing we knew, there were listeners who also wanted to participate in the discussion.

Hosting a radio show felt wrong, even if it was during our lunch break. I just could not get over the feeling that we were having this much fun at work. At the same time, we justify our 60-minute show as a new way to connect with the NCCU community while also engaging with professionals around the world.

After our recent trip to Duke University, I sent our Chief Information Officer a link to a blog post on the subject. His response was that we should do something like that at North Carolina Central University. I agreed.

However, how does one begin something like that? We already host a web demonstration for liaisons. On average, we see somewhere between 7-12 people. While it's a nice gesture, bringing guests on campus with only a few people did not seem like it was worth the effort.

Additionally, I realized that the team and I received far more attention off campus than we did on campus. Maybe it's because the campus knows us. Three of us are graduates of the institution.

For whatever the reason we couldn't round up excitement on campus, I knew we could engage with professionals from around the world. Maybe, just maybe, our interactions with those off campus would incite a genuine curiosity in those on campus. Does that make sense?

With over a week of shows in the can, I am excited about the possibilities this opportunity will afford us. I can foresee sitting down with many of our real live guests and chatting about what's new and exciting. I can see attending local and national events with an interest in sharing our experiences. I can also see how this show will help educate us on the big picture of web development, social media, and technology in general. Whatever we learn, it will only help each one of us better the environment in which we work.

In interviews, we ask potential employees how they stay up on the latest news within their industry. Wouldn't it be awesome for my team to say they not only read the news, but they also help report it through personal relationships with those who make the news? I'm thinking of Anil Chawla, the creator of TweetyMail, as one. Maybe Lisa Sullivan, the organizer of "Triangle Ladies Who Tweet" aka TweetDivas. How about Wayne Sutton, business developer and strategist of TriOut and OurHashTag?

At this point, I'm not sure where or how far this new medium will take us, but we are definitely enjoying the ride.

Come join us each weekday at 1 pm EST at http://www.blogtalkradio.com/damondnollan.

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Damond L. Nollan, M.B.A.

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