Monday, November 29, 2010

Are You Ready To Watch TV Through The XBox 360?

In a recent announcement, Reuters revealed early talks between Microsoft and television networks about the possibility of streaming content via the XBox 360. This could potentially eliminate the need for cable, as users would simply pick and choose the stations they wish to consume.

Personally, I think this is the right idea. For years, I complained about spending over $100 on cable, when I only watched a couple of stations. The idea of choosing HBO and a few other networks is exciting. However, it needs to be affordable.

The other night, while perusing my video rental options on the XBox, I noticed Microsoft offered Zune. Unfortunately, the cost per movie was incredibly expensive. Why would I pay $6 to $8 for a movie that I can get from Redbox for a $1?

Another alternative I do like is Netflix. For $7.99 per month, I can watch as many movies and television shows as I can stand. However, when watching via XBox 360, I am paying an additional $60 per year ($5 per month) to have a Gold membership, which is the lowest option available for Netflix on the XBox. 

Clearly, moving to an a la cart for television is a great idea. However, all of this would be null and void if Netflix had all its DVD movies as a streaming option.

What do you think about this latest news? Assuming you are still on cable, would television on the XBox change your mind? What other alternative would you like to see?

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Damond L. Nollan, M.B.A.

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