Tuesday, November 30, 2010

CinchCast Drops "Cinch" From User Recordings


On November 29, 2010, Amy Domestico, the Community Manager for CinchCast and BlogTalkRadio, announced the removal of the lead-in recording that once said, "Cccccccinccccccccch!" As a result of this minor change, Cinch listeners will go directly to the message without a prerecorded sound bite.

This recent change is just one of many updates made to both CinchCast and BlogTalkRadio. Over the past month or so, the company, led by Alan Levy, has updated the look of its web sites, rolled out an enhanced iPhone app, sought to simplify site navigation, and offered better metrics to its hosts.

So far, the improvements to CinchCast have returned mostly positive feedback from its users. Although, there have been some pretty harsh criticisms regarding other areas of the site. On November 20, Loren Feldman, an entertainer and videographer, posted a cinch about the issues he sees. Some complaints include the use of an outdated Bill Cosby (and unknown hosts) as featured members, overt use of the Cinch brand on the embed player, and the lack of buy-in from interesting people.

In my humble opinion, the service has a lot going for it. First of all, it's FREE! Second, users can leave an unlimited amount of audio via the phone, web site, iPhone, or Android mobile app. Third, it is easy to share with friends on Twitter, Facebook, and blog.

The lack of interesting cinches falls more towards personal taste then it does on the buy-in from celebrities. For the short time that I have used Cinch, I have identified some very interesting and knowledgeable members. Some of my favorites include Robert Scoble, Louis Gray, Justin McCullough, Tim Arthur, Stephanie Calahan, Jesse Stay, Leon Lewis, and Marshall Kirkpatrick, to name only a few.

So, if you are interested in creating audio updates, similar to what you would do on Twitter or Facebook, why not give CinchCast a try. While you're there, check me out at http://www.cinchcast.com/damondnollan.  

Are you a CinchCast user? If so, what do you think about the changes? If anything, what else would you like to see done? Leave me a comment in the section below.

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Damond L. Nollan, M.B.A.

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