Monday, November 29, 2010

Consolidating Many Blogs Into One

For quite some time, I had been using Posterous to share many of the links I find interesting with friends on Twitter and Facebook. It was a neat service because I could quickly share stories and images without all the hassle. Additionally, it was easy to measure how many times a particular post had been viewed.

Then one day, it dawned on me that I was taking traffic away from and directing them to another site. While my Posterous page received plenty of eyes, it did little to promote my overall activity at home. So, I stopped live streaming.

Similarly, I had been doing a lot of sharing from Google Reader. By way of Feedburner, I sent all shared feeds to Twitter, which eventually found its way to Facebook. Additionally, all shared feeds in Google Reader go to Google Buzz. Again, I sent a lot of traffic away from my blog.

Recently, I decided that I need to take a different approach with my blog. Instead of overly protecting it, I need to maximize my space and wear it out. This means centralizing all of my activity into one place and directing traffic back home. It means writing more blogs that talk about the news of the day versus just sharing it. It means bringing in my photos, cinches, and videos together, so visitors can get a better idea of what I'm doing all day.

At this point, I'm not sure how it will pan out. Will it cause more noise or provide a better resource for others? I guess only time will tell. Although, I am interested in hearing your story. Have you consolidated your blogs into a single place? If so, how did it turn out? Leave me a comment in the section below.


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Damond L. Nollan, M.B.A.

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