Friday, December 3, 2010

4 Things To Remember When Looking For Blog Content

I just finished reading Susan Young's latest blog entitled, "The Golden Rule for Creating Tons of Great Content," and I left inspired by her 5-point assignment. While everything Susan wrote in that blog has merit, the most memorable lessons I walked away with are the following:
  1. Keep a notebook handy at all times.
  2. Write everything down.
  3. You are "always on."
  4. "Don't come back without a story"
Keep A Notebook Handy At All Times
Susan recommends that we go to sleep and wake up with a notebook near by. This tip is a good one because I often have my most profound ideas during those times of the day. However, I also have great ideas while driving, taking a shower, watching television, listening to Cinches, and talking with really smart people. 

Since I have some form of technology near me, mainly my cell phone or laptop, it may be just as easy to open Evernote, or leave a Cinch, as it would be to carry a notebook. Whatever the solution, keep it with you at all times. 

Write Everything Down
One of the most challenging things about writing a blog is trying to recall facts from memory. Ever since the beginning of my graduate work, I always find it easy to write in general terms. However, to be taken remotely serious, one must include some specifics. To help achieve this goal, record as many details as possible during an event. You may not use everything, but at least its available.

There are times where my brain, or speaker, works faster than I can write. In those situations, it is beneficial to have a digital recorder, video camera, or CinchCast, to capture the moment.

You Are Always On
You never know where or when the topic of your next blog will hit you. Honestly, some of my best ideas came when I least expected it. I just make sure to always have my tools with me. 

If you know me, you also know that I bring my camera bag wherever I go. Inside, I have my photo camera (Canon SX10 IS), video camera (Kodak Zi8), web cam (Logitech HD Pro Webcam C910), digital recorder (Sony ICD-PX820), and in my pocket I have the mobile phone (Samsung Epic 4G). Yes, I often feel like Batman with his utility belt, but it works. 

Don't Come Back Without A Story 
I think about this almost every time I leave the office or home base. "What can I say about this event, outing, or adventure?" Whatever it is, I need to capture it and put it in a blog.

Hopefully, you birthed a new idea or identified another means of producing content for your blog. In the comment section below, tell me what you plan to do? What idea do you think will help you most?

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Damond L. Nollan, M.B.A.

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