Friday, December 3, 2010

Unlock More Foursquare Badges Using Your Trophy Case

Foursquare recently published a blog post discussing changes it made related to badges. Apparently, the company rolled out a new trophy case, which highlights both earned and unearned badges. For earned badges, users can view the badge and its date/time/location. For unearned badges, which are grayed out, users can roll their mouse over the empty badge slot and receive a hint.

For the "Player Please!" badge, it gives the following hint, "Don't hate the player, Hate the game." This would suggest a check-in at a game, say for basketball or football.

In review of the announcement, I am inclined to unlock a few badges. Although, I'm not sure it really matters now. Most of my friends don't seem to care what badges I have and have expressed no desire to chase another badge down, even if they know how to get it. Am I alone here?

At this point, I'm not sure where check-in apps need to go next, but I can sense that I'm wavering on the passion I once had for them. I suspect, as more businesses offer deals for checking in, I will fall back into line.  Additionally, the consolidation of networks working together, like we are seeing with Gowalla, Facebook, and Foursquare, is a great place to start.

What are your thoughts on the new trophy case? Are you excited about checking in? Earning badges? What about your friends? Let me know in the discussion area below.

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Damond L. Nollan, M.B.A.

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