Thursday, June 23, 2011

The CinchCast Platform Is Now Ready For Business


CinchCast, the company that powers BlogTalkRadio, announced on their website the official release of its cloud-based platform. The purpose of CinchCast is to provide "solutions that allow businesses to create, share, measure and monetize audio content." Additionally, it is "the answer to an increasing demand from businesses for a simple solution to produce and share original audio content."

As a host of Room 3026 Live, a daily talk show airing 1pm (EST) on the BlogTalkRadio Network, I am familiar with the platform now being offered to companies. The benefit, as I see it, is the opportunity to take advantage of the technological offerings but also the professional services, which include content strategy, production, training, talent management, promotion, and transcription.

In a recent interview, Alan Levy, Founder and CEO of BlogTalkRadio, gave listeners an insight on the future of BlogTalkRadio, Cinch, and the company now known as CinchCast. In the interview, Alan talked about the new Virtual Broadcasting Studio, which hadn't gone live yet. He talked about the plan to make the system easier to use while also enhancing connections between social networks.

One of the most interesting changes on the horizon is the creation of channels and the blending of Cinch with BlogTalkRadio.

One thing is clear, the CinchCast platform has an impressive resume under its belt by powering more than 1.5 million shows since 2006, delivers 1,500 hours of content per day, supports 13 million listens per month, and offers strategic solutions for brands like Sears, Business Insider, SAP, and United Business Media.

Companies seeking to take advantage of the new CinchCast are encouraged to schedule a demonstration by completing the contact form.

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Damond L. Nollan, M.B.A.

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